Our website designs are a unique expression of your business. They illuminate, dramatise, delight, persuade and sometimes amuse.
Whether you need a basic website or a comprehensive online store, we can design the perfect site - delivered on time and on budget.
Here's a quick snapshot of how we work with you to create a great website:
Step 1: Understand what it is you’re selling
A website is a tool you can put to great use within your sales and marketing process. But, despite a myriad of features and functionality available today, websites do have limitations. The biggest one is that they cannot replace a real person, no matter how hard you try. This is important to understand because some products and services need to be sold by a real person, to give a certain level of comfort and trust.
Take a child care service, for example. It doesn’t matter what you say or do on your website, most parents are going to want to see the facility in person and meet the people responsible for minding their children. With this is mind, you need to understand what role your website will play in your sales and marketing process. You need to know what you want your website to do.
Step 2: What do you want your customers to do?
Figuring out what it is you want people to do on your website is surprisingly straight forward. For most businesses, there are only two choices:
- You want people to request more information from you. Perhaps a brochure, a sample, a call from a company representative, a tour or a product demonstration.
- Your want people to add a product to their shopping cart, enter their payment and shipping details and buy something from you.
Once you’ve figured out which one of these things your website is supposed to do, the rest of the design and development process becomes much easier and the outcome is a website that is far more likely to be effective.
Step 3: Turn a stranger into friend and a friend into a customer
If you know what it is you want people to do on your website, then it’s easy to develop a clear path for them to follow. Every page on your site should be part of a series of steps that guide a visitor through a simple process of learning about your product or service, building trust and then either requesting more information or making a purchase.
We also offer custom solutions for content management systems and e-commerce.
We can provide a tailor made solution for your business - just ask us.
